Consulting & Fractional Leadership
Strategic thinking at the speed of culture
I partner with brands, agencies, and cultural institutions that are building something worth paying attention to — and need strategic leadership that moves as fast as the world around them.
15+
Years leading brand strategy
For global brands across travel, hospitality, beauty, CPG, and pharma
2x
Double-digit brand sentiment lifts
Measurable performance results, not just beautiful work
4×
Award-recognized campaigns
Cannes Lions, CLIO, SABRE, Digiday
VP
Consumer Experience & Content Strategy
Razorfish / Publicis Groupe — leading multidisciplinary teams at scale
Services
Three ways to engage
Each engagement is scoped to fit your timeline and needs. I work with a small number of clients at a time to keep the work sharp.
01 — Strategy Sprint
Brand & Content Audit
Ideal for: brands at an inflection point, new CMOs finding their footing, or orgs with great instincts and no clear framework
02 — Project Engagement
Strategic Project Leadership
Ideal for: campaign launches, platform or content strategy builds, rebrand strategy, or specific strategic deliverables with a defined timeline
What's included
Full strategic development from brief to delivery
Cross-functional team leadership and integration
Stakeholder communication and alignment
Creative direction and quality oversight
Final strategic framework and documentation
You'll walk away with
A fully developed, defensible strategy with internal alignment baked in — not just slides, but a team that understands why, not just what.
03 — Ongoing Retainer
Fractional Strategy Leadership
Ideal for: scaling brands between senior hires, startups building a marketing function, or orgs that need VP-level thinking without VP-level overhead
What's included
Current state brand and content audit
Cultural landscape and competitor scan
Audience and channel strategy review
Strategic recommendations deck
2 working sessions + async support
You'll walk away with
A clear-eyed view of where your brand stands, where the gaps are, and a concrete roadmap for what to do about it — built on both performance data and cultural context.
What's included
Ongoing strategic partnership (monthly)
Executive team integration and advisory
Content, social, CRM, and influencer oversight
Team coaching and capability building
Priority access and rapid response support
You'll walk away with
A senior strategic voice embedded in your work — someone who knows your brand deeply and can move at the speed your organization needs.
Process
How an engagement works
I keep engagements small and focused. You'll always be working directly with me.
01
Discovery Call
We spend 30–45 minutes mapping your situation, goals, and where the gaps actually are. No pitch, no deck — just conversation.
02
Scoping & Proposal
I come back with a proposal shaped around what you actually need — not a menu of services to upsell.
03
Deep Work
We get into it. I work closely with your team or autonomously — whatever serves the project. Expect honesty and directness throughout.
04
Handoff & Activation
Strategy without activation is just a document. I make sure your team knows how to use what we built together.
Point of view
"Most brand strategies fail not because the data was wrong — but because the human insight was missing."
I built my career at the intersection of two disciplines that don't usually talk to each other: rigorous performance marketing and deep cultural practice. That dual fluency is the through-line in everything I do.
As a practicing artist and nonprofit arts leader, I understand how creative work is actually made — the choices, the tradeoffs, what gives it meaning. That changes how I approach brand strategy. I don't just look at what's performing. I look at why people care about anything in your category at all.
The brands I work with aren't just trying to be louder. They're trying to be worth paying attention to. That takes a different kind of thinking — and a different kind of partner.
Who this is for
Good fit
Brands building something with a genuine point of view
Good fit
Orgs navigating cultural complexity or identity evolution
Good fit
Teams that want strategic thinking, not just execution
Good fit
Leaders who want a direct, honest strategic voice
Not a fit
Pure content production or execution-only engagements
Not a fit
Organizations not ready to question current assumptions
Tell Me What You’re Building
I take on a small number of consulting clients each quarter. If your timing is right, let's talk.
All inquiries are confidential. I typically respond within 48 hours to assess fit before scheduling a call.