MARKETING CONSULTING

United Airlines

Challenge: Support brand and increase positive sentiment

Leveraged social listening and brand study to gauge current perception.

Developed social content strategy to humanize the brand while tapping into CRM and loyalty programs.

Work:

#UnitedJourney

Winter Olympics 2018

Charles Schwab Trading

Challenge: Build awareness and engagement while adhering to FTC guidelines

Developed customized, proprietary methodology to identify and vet influencers based on multiple data sources. 

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Identified top influencers in trading to engage with brand's internal thought leadership.

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Optimized offline activation for social and online engagement. 

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Develop social strategy and oversaw content calendar development, execution, and reporting.

Work:

Charles Schwab Trading Thought Leadership Program

#SchwabLive Activation Campaign

Charles Schwab Trading Social Strategy

Dunkin' Donuts

Challenge: Build relevance for brand with authentic influencers

Identified influencers based on brand objectives and program needs. 

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Developed content strategy and management approach for year-long activations. 

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Developed and oversaw execution and reporting on influencer programs.

Work:

Coffee Ambassador Program

Influencer Instameets

Cold Brew Launch

Johnson & Johnson

Challenge: Make it chic to talk about not so chic products

Oversaw execution of ambassador program. 

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Optimized program strategy by identifying additional influencers from multiple tiers. 

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Oversaw campaign reporting measuring brand perception, sentiment, and consumer interest.

Work: Compromised Skin Ambassador Program

Master & Dynamic

Challenge: Introduce a new brand to luxury audiences in compelling and engaging way.

Led social marketing and content strategy to align with brand objectives and product launches. 

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Served as Managing Editor of brand blog. 

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Conducted monthly analytics report for social and brand blog, identifying correlations with sales and site traffic. 

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Led social integrations into media and retail partnerships.

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Collaborated with creative department to develop social and blog creative. 

Work:

In-Residence Campaign

ME-05 Launch

HUGO BOSS

Challenge: Maintain brand relevance in competitive vertical 

Developed methodology and conducting influencer identification.

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Developed and conducted competitor analysis leveraging social listening.

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Analyzed conversations around NYFW Spring/Summer 2016 to provide recommendations for NYFW Fall/Winter 2016/2017.

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Analyzed conversations around HUGO BOSS and Guggenheim partnerships. 

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Work:

NYFW Fall/Winter 2016/2017 Campaign

HUGO BOSS Art Prize

Dockers

Challenge: Build relevancy for heritage brand while connecting with millennial male audience

Developed and managed social integrations for experiential activations. 

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Developed overall social strategy and oversaw development of monthly content calendars and analytics reports. 

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Concepted and developed social integration and content for product launch.

Work:

Game Day Launch

SoHo Pop-Up Launch

Social Strategy

Content Development

IFC

Challenge: How do we keep audiences tuned-in?

Develop unique content collaborations with influential content creators such as Tony Moore from The Walking Dead and GIF artists MR GIF.

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Develop original social content and engagement campaigns to drive tune-in. 

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Led development of social marketing playbook. 

Work:

Marc Maron Season S2

Portlandia S4

Spoils of Babylon S1

Brand Social Strategy

Content Partnerships

evian

Challenge: How do you build relevancy and drive product consumption in unique ways?

Led overall social strategy, managed content development, and oversaw developing of monthly analytics reports. 

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Developed social integrations for experiential activations. 

Work:

#evianeats Campaign

#evianday Campaign

US Open Sponsorship

Oreo

Challenge: How can America's favorite cookie also become the most engaging?

Developed monthly social analytics reports for global social presence. 

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Ideated and executed real-time social content creation campaign. 

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Developed and execution social media engagement activations.

Work:

Daily Twist Campaign

100th Birthday Campaign