MARKETING CONSULTING

I'm a social marketing and communications expert with over ten years experience in digital content strategy, influencer marketing, social media, and audience engagement. I also take a hands-on approach to content development with experience in art and creative direction, photography, design, and writing. 

 

Marketing consulting, business development, and content production based on cultural trends, social movements, data-led insights, and common sense strategy.

PAST PROJECTS OF NOTE

Screen Shot 2018-09-25 at 5.49.35 PM.png

United Airlines

Challenge: Support brand and increase positive sentiment

Leveraged social listening and brand study to gauge current perception.


Developed social content strategy to humanize the brand while tapping into CRM and loyalty programs.


Work:

#UnitedJourney

Winter Olympics 2018

Screen Shot 2018-09-25 at 5.55.26 PM.png

Charles Schwab Trading

Challenge: Build awareness and engagement while adhering to FTC guidelines

Developed customized, proprietary methodology to identify and vet influencers based on multiple data sources. 

Identified top influencers in trading to engage with brand's internal thought leadership.

Optimized offline activation for social and online engagement. 

Develop social strategy and oversaw content calendar development, execution, and reporting.


Work:

Charles Schwab Trading Thought Leadership Program

#SchwabLive Activation Campaign

Charles Schwab Trading Social Strategy

Screen Shot 2018-09-25 at 5.58.28 PM.png

Dunkin' Donuts

Challenge: Build relevance for brand with authentic influencers

Identified influencers based on brand objectives and program needs. 

Developed content strategy and management approach for year-long activations. 

Developed and oversaw execution and reporting on influencer programs.


Work:

Coffee Ambassador Program

Influencer Instameets

Cold Brew Launch

Screen%2520Shot%25202018-09-25%2520at%25206_edited.jpg

Johnson & Johnson

Challenge: Make it chic to talk about not so chic products

Oversaw execution of ambassador program. 

Optimized program strategy by identifying additional influencers from multiple tiers. 

Oversaw campaign reporting measuring brand perception, sentiment, and consumer interest.


Work: Compromised Skin Ambassador Program

Master---Dynamic-David-Bowie-tribute-Ins

Master & Dynamic

Challenge: Introduce a new brand to luxury audiences in compelling and engaging way.

Led social marketing and content strategy to align with brand objectives and product launches. 

Served as Managing Editor of brand blog. 

Conducted monthly analytics report for social and brand blog, identifying correlations with sales and site traffic. 

Led social integrations into media and retail partnerships.

Collaborated with creative department to develop social and blog creative. 


Work:

In-Residence Campaign

ME-05 Launch

Hugo_Boss_fall_winter_2016_2017_collecti

HUGO BOSS

Challenge: Maintain brand relevance in competitive vertical 

Developed methodology and conducting influencer identification.

Developed and conducted competitor analysis leveraging social listening.

Analyzed conversations around NYFW Spring/Summer 2016 to provide recommendations for NYFW Fall/Winter 2016/2017.

Analyzed conversations around HUGO BOSS and Guggenheim partnerships. 

Work:

NYFW Fall/Winter 2016/2017 Campaign

HUGO BOSS Art Prize

Screen Shot 2018-09-25 at 6.11.57 PM.png

Dockers

Challenge: Build relevancy for heritage brand while connecting with millennial male audience

Developed and managed social integrations for experiential activations. 

Developed overall social strategy and oversaw development of monthly content calendars and analytics reports. 

Concepted and developed social integration and content for product launch.


Work:

Game Day Launch

SoHo Pop-Up Launch

Social Strategy

Content Development

Screen%2520Shot%25202018-09-25%2520at%25206_edited.jpg

IFC

Challenge: How do we keep audiences tuned-in?

Develop unique content collaborations with influential content creators such as Tony Moore from The Walking Dead and GIF artists MR GIF.

Develop original social content and engagement campaigns to drive tune-in. 

Led development of social marketing playbook. 


Work:

Marc Maron Season S2

Portlandia S4

Spoils of Babylon S1

Brand Social Strategy

Content Partnerships

Screen Shot 2018-09-25 at 6.21.15 PM.png

evian

Challenge: How do you build relevancy and drive product consumption in unique ways?


Led overall social strategy, managed content development, and oversaw developing of monthly analytics reports. 

Developed social integrations for experiential activations. 


Work:

#evianeats Campaign

#evianday Campaign

US Open Sponsorship

Screen%252520shot%2525202015-11-05%252520at%2525207_edited_edited.jpg

Oreo

Challenge: How can America's favorite cookie also become the most engaging?

Developed monthly social analytics reports for global social presence. 

Ideated and executed real-time social content creation campaign. 

Developed and execution social media engagement activations.


Work:

Daily Twist Campaign

100th Birthday Campaign

INTERVIEW, QUOTES, & SHOUT OUTS

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Book by Joel Backaler, Managing Director of Frontier Strategy Group

"Thank you so much for helping me get the word out Reb Carlson The stories and examples you shared about your first-hand influencer marketing experience was extremely informative!"

PAST CLIENTS

CPG

Oreo
Oscar Mayer
Coca-Cola
Sprite
evian
Badoit
Compeed
Johnson & Johnson

Entertainment

Portlandia (IFC)
Spoils of Babylon (IFC)
Dinner with the Band (IFC)
Food Party (IFC)
Tribeca Film Festival

Finance

Chubb Insurance
Charles Schwab Trading
Pax Ellevate

Spirits

Smirnoff
Smirnoff Ice
Pernod Ricard

Fashion

Hugo Boss
Dockers
indi kids

Hospitality / Travel

United Airlines
Marriott International

Non-profit Organizations

Long Island Children's Museum
Chicago Public Library

Consumer Electronics

Master & Dynamic

Creators

Nick Onken

QSR

Dunkin' Donuts

©2017 by Rebecca Carlson. Proudly created with Wix.com